Marketing Debate: Content Rules or Context Rules?
There have been an argument in one of my favorite online marketing blog on the importance of writing great content. What intrigued me is the point that if content really rules these days, every one of us would have been great writers, and we will be seeing plenty of responses and reactions in our blogs, articles and updates in social networks. On the contrary, much of us, writers and business-owners alike, are still in the gray when it comes to creation of great content… and no matter how many times we post for content marketing’s sake, we are left baffled most of the time with the ‘silence’.. No one cared to share or leave a reply.
We’ve all heard about working smarter, not harder.. and it’s a pretty old concept. Still, freelancers are struggling in making their ideas and dreams happen. Sometimes, you just feel you have lots of things on your work plate and how you wish you have more hours to spend. What does working smarter really mean? In the simplest way we can define it, it’s all about making that conscious choice to meet your goals, by achieving a work-life balance that will ensure you success without sacrificing quality life. 
There’s a reason why you have to do double time this year to becoming a 
Overworked, yet underpaid… You hear this rant a lot among freelancers these days and it’s not without a reason. Do you really know what you’re worth as a freelancer? In the classic law of economics, a price paid for work supplied equals the work demanded. If this were true, why do we hear freelancers say, at least once, “I’m not paid what I’m worth?” There’s absolutely more to this story than meets the eye, and the grass may look greener elsewhere.. but yours. How do you fix this? 
Freelancers, you better watch out! The holiday season is here, and perhaps it may feel nerve-wracking than a jolly time to cheer… yet, we want you to gear up for the season and make the best of this time of the year. Yes, you may feel stressed, restless, or sleepless as you reach for your chocolate fix a dozen times. If you tend to work too much and you feel like wanting to slow down this month, you can do just that without missing opportunities to connect with your existing clients and potential ones as well. The key starts with finding your balance. 
When Google Plus rolled out its brand pages, another question crept in my mind: Do freelancers need to create one? There have been hesitations and some just felt that adding one more item on top of their social networking list is an enormous time-burner. I’m not going to write down about how to go about creating your very own brand page, or what it’s all about, as there are plenty of 
There will always come a point in your freelancing life when you ask yourself if you’re competitive enough to win the game… or just surviving with the flow of the freelancing wave. What’s the difference? Magic Johnson may have said that ‘if you’re a competitive person, that stays with you. You don’t stop. You always look over your shoulder’. But along the way, you have to stop and take a look at your freelancing career and those who are feeling that proverbial 
Starting out as a newbie freelancer can be a terrifying experience; it’s like watching a zombie flick and you don’t know just how you can survive another day without getting torn apart, limb by limb. I’ve been reading a lot of rants lately in the forums on how hard it is to get that first break which will lead to winning or failing as a freelancer. The goal of becoming a successful freelancer isn’t really an impossible dream if you 
When you’re new to freelancing, you get to read plenty of blogs about becoming an expert so you can shine from the crowd. Freelancing is growing each year, where competition is stiff, and you have to become a recognized expert in your field to enjoy a huge bite of the freelancing pie. Easier said, than done! No one is born an expert, but you can definitely become one. Who do you want everyone to hire in your niche? A freelancing icon like… YOU! 
