By now, you’ve established your presence in social networking sites and just how credible are you as an expert in your niche? It all comes down to social influence…
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With new collaboration and project management tools, just how will freelancing look like in 2012 and the near future?
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With 2012 just a few days away, how ready are you to face the new year with hope and optimism?
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Featured Posts
People are wanting less these days and this is true when it comes to web design. Minimalist web design is trending, where form follows function in a look that’s pleasing to the eyes. You might be new to the concept and yet, you’re exposed to minimalist designs everywhere – from your smartphone, a clean app, a simple living space and so on. What’s beautiful about this idea is that it’s more than just a visual style, where design is stripped down to essential elements to help people get the most out of your website.. with less clicks, less confusion and zero clutter.
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If you’ve been freelancing for years, you know that digital word of mouth is crucial when you’re doing business on the Social Web. You might probably be blogging, or have established a presence in social sites like Facebook, Twitter, Linkedin or Google+. You may even have your own brand page.. and yet, the real question here is: Are you an authority figure in your niche? Or, simply put: Are you credible enough? You may have encountered the term ‘social influence’ and everyone seems to be talking about it these days. Should you even be bothered?
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In these tough times when businesses are cutting down costs, freelancers are tempted to give discounts to add more value to their services. Even seasoned freelancers do this, without ever realizing the real cost of cutting their prices. Keeping your clients happy is on everyone’s top list. But, will it make you happier in the long run? Should you even give discounts to motivate your potential customers to choose you among the rest?
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If you have been ranting about not making your leads stick enough to offer you a freelancing gig, there must be something really wrong in this picture. Is it you or them? How about meeting them halfway by becoming a lead magnet so you don’t only convince them about your expertise, but convert them into freelance clients. The latter seems to be a tougher job and you may need to reassess your portfolio website, to start with. Is your site doing a horrible job of capturing leads?
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I can’t believe that in a couple of days, it’s already 2012. So many things have passed and time really do fly faster these days that I almost lost count. I only have one question in mind though: Are You Ready for 2012?
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Just in time for the Holiday Cheer, we’ve scoured the Web to bring you hot tools for the savvier freelancer. Though this list may not be as grand as the song that inspired this post, we invite you to take a look and make a list that’s truly worth for your freelancing biz:
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Overworked, yet underpaid… You hear this rant a lot among freelancers these days and it’s not without a reason. Do you really know what you’re worth as a freelancer? In the classic law of economics, a price paid for work supplied equals the work demanded. If this were true, why do we hear freelancers say, at least once, “I’m not paid what I’m worth?” There’s absolutely more to this story than meets the eye, and the grass may look greener elsewhere.. but yours. How do you fix this?
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Freelancers, you better watch out! The holiday season is here, and perhaps it may feel nerve-wracking than a jolly time to cheer… yet, we want you to gear up for the season and make the best of this time of the year. Yes, you may feel stressed, restless, or sleepless as you reach for your chocolate fix a dozen times. If you tend to work too much and you feel like wanting to slow down this month, you can do just that without missing opportunities to connect with your existing clients and potential ones as well. The key starts with finding your balance.
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When Google Plus rolled out its brand pages, another question crept in my mind: Do freelancers need to create one? There have been hesitations and some just felt that adding one more item on top of their social networking list is an enormous time-burner. I’m not going to write down about how to go about creating your very own brand page, or what it’s all about, as there are plenty of resources on the Web to start with. Rather, I’ll be defining how this new platform can help you fully maximize your branding strategy, especially if you want to win against freelancing giants in your niche.
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If you’re a social media enthusiast, you may have encountered the term ‘content marketing’ a lot of times. Social media consultants are highly recommending it as the most effective way to market your brand as a solopreneur, and that’s not without a reason. To make things drop dead simple, content marketing is all about creating valuable content so you can attract and engage with your dream clients. Think of it this way: Content Marketing is like silently marketing your expertise, minus the need to shill. If big brands like P&G and Microsoft are in the content marketing loop, that’s good enough reason for you to do so… because, it simply works!
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