Marketing Debate: Content Rules or Context Rules?
There have been an argument in one of my favorite online marketing blog on the importance of writing great content. What intrigued me is the point that if content really rules these days, every one of us would have been great writers, and we will be seeing plenty of responses and reactions in our blogs, articles and updates in social networks. On the contrary, much of us, writers and business-owners alike, are still in the gray when it comes to creation of great content… and no matter how many times we post for content marketing’s sake, we are left baffled most of the time with the ‘silence’.. No one cared to share or leave a reply.
People are wanting less these days and this is true when it comes to web design. Minimalist web design is trending, where form follows function in a look that’s pleasing to the eyes. You might be new to the concept and yet, you’re exposed to minimalist designs everywhere – from your smartphone, a clean app, a simple living space and so on. What’s beautiful about this idea is that it’s more than just a visual style, where design is stripped down to essential elements to help people get the most out of your website.. with less clicks, less confusion and zero clutter. 
We’ve all heard about working smarter, not harder.. and it’s a pretty old concept. Still, freelancers are struggling in making their ideas and dreams happen. Sometimes, you just feel you have lots of things on your work plate and how you wish you have more hours to spend. What does working smarter really mean? In the simplest way we can define it, it’s all about making that conscious choice to meet your goals, by achieving a work-life balance that will ensure you success without sacrificing quality life. 
In these tough times when businesses are cutting down costs, freelancers are tempted to give discounts to add more value to their services. Even seasoned freelancers do this, without ever realizing the real cost of cutting their prices. Keeping your clients happy is on everyone’s top list. But, will it make you happier in the long run? Should you even give discounts to motivate your potential customers to choose you among the rest? 
There’s a reason why you have to do double time this year to becoming a 
If you have been ranting about not making your leads stick enough to offer you a freelancing gig, there must be something really wrong in this picture. Is it you or them? How about meeting them halfway by becoming a lead magnet so you don’t only convince them about your expertise, but convert them into freelance clients. The latter seems to be a tougher job and you may need to reassess your 
Just in time for the Holiday Cheer, we’ve scoured the Web to bring you hot tools for the savvier freelancer. Though this list may not be as grand as the song that inspired this post, we invite you to take a look and make a list that’s truly worth for your freelancing biz: 
